We’ve briefly touched on this already but Google gets smarter and more intuitive by the day. The core updates and tweaks to the algorithm are constant and often
1. Pay attention to Google algorithm updates
We’ve briefly touched on this already but Google gets smarter and more intuitive by the day. The core updates and tweaks to the algorithm are constant and often
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Furthermore, links are a key ranking factor. Bots/crawlers discover content by following links through to subsequent pages and judging how relevant they are to a search query. This goes for internal linking as well, so don’t be afraid to link to other useful pages on your site where necessary and where it feels natural. 51% of marketers notice an impact after one to three months of implementing a link-building strategy.